A onetime Comme des Garçons for H&M collection is slated to launch in early November as the Swedish fast-fashion giant opens its first stores in Japan: a 10,000-square-foot unit in Tokyo’s Ginza district and a 16,000-square-foot location in hyper-trendy Harajuku. An international rollout will follow.
Kawakubo – acclaimed for a fearless, experimental approach to fashion – will design H&M fashions for women, men and children, as well as accessories and a unisex fragrance.
H&M has sparked shopping frenzies for its annual designer collaborations with the likes of Roberto Cavalli, Stella McCartney, Viktor & Rolf and Karl Lagerfeld.
For more, see Friday’s issue of WWD.