MILAN — Cheap and chic fashion retailer Hennes & Mauritz AB will open its first Italian store in Milan this September.
The 17,222-square-foot unit will be on Corso Vittorio Emanuele, a major shopping strip that is already home to a few Benettons and a Zara flagship that opened last year. "We’ve been negotiating leases for quite some time," said H&M chief financial officer Leif Persson. "It’s a good time to go there."
H&M, which plans three to five stores in Italy next year, will generate fresh competition for Benetton, a major player in Italy’s moderate clothing market.
Meanwhile, Inditex, which owns Zara, has three stores in Italy and plans about six more this year.
Meanwhile, this Friday, H&M will open its first stores in Virginia and Rhode Island. The 17,000-square-foot Virginia unit will be located at the Dulles Town Center in Dulles, while the 6,000-square-foot Rhode Island unit will be in Providence Place in Providence.
At both stores, the retailer will present the first 100 people to take off their shirts a free H&M T-shirt as well as 20 percent off the purchase of any single item on opening day.
The shirts from the Virginia customers will be laundered and donated to Reston Interfaith Shelter, which offers temporary residence to approximately 500 individuals and families each year and teaches self-sufficiency skills. In Providence, the shirts will be donated to Clothing Collaborative, a program of Dorcas Place Adult and Family Learning Center which seeks to assist low-income adults in realizing their full potential through literacy, employment, advocacy, and community involvement.
H&M operates 51 stores in the U.S., mainly in the Northeast.
“I was touched by the fact that she lost her father, really before his time, and it was a real shock. She had two young children, she was married and she was expecting that she would have her own life for a good 25 years,” said Claire Foy about playing a young Queen Elizabeth in Netflix’s The Crown. Styled by @mayteallende 📸@jgreenery #emmys2017 #wwdeyeu
“Truth and lies have become a real interesting theme, more than ever, lately,” Emmy nominee Laura Dern told WWD. "It’s a very interesting time to use our voice." Styled by @cristinaehrlich, 📸 @shayanhathaway #wwdeye #emmys2017
“It transcends the genre that is you think of a sci-fi show — you don’t expect it to be so profound or emotionally riveting,” Evan Rachel Wood told WWD of her Emmy nominated role in Westworld. styled by @samanthamcmillen_stylist 📸 @emmanmontalvan #emmys2017 #wwdeye