MILAN — Cheap and chic fashion retailer Hennes & Mauritz AB will open its first Italian store in Milan this September.

The 17,222-square-foot unit will be on Corso Vittorio Emanuele, a major shopping strip that is already home to a few Benettons and a Zara flagship that opened last year. "We’ve been negotiating leases for quite some time," said H&M chief financial officer Leif Persson. "It’s a good time to go there."

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