NEW YORK —The fall Hennes and Mauritz ad campaign is all in the family.

Joining Jade Jagger and her two daughters, Amber and Assisi, in the upcoming fall campaign is Jerry Hall and her five-year-old son, Gabriel. Hall, ex-wife of Mick Jagger, makes her H&M debut, while Jade Jagger, the daughter of Mick and Bianca Jagger, previously modeled in H&M’s fall 2002 campaign. Jade Jagger is currently the creative director of Garrard.

The strategy behind the H&M campaign was to show “the wide range of fall styles for every member of the family,” said an H&M spokeswoman.

Jagger and Hall were photographed individually with their children, but don’t appear all together as a group. Shot in London by British photographer Tom Munro, the ads will run in 17 countries where H&M has retail locations. In the U.S.,ads will appear in the September issues of such magazines as Cosmopolitan, Jane, Vibe, Marie Claire, Lucky, Elle and Interview. The campaign will also be supported by in-store displays, the H&M Web site and outdoor billboards in the New York metro area. H&M declined to disclose the fall budget.

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