PARIS – Madonna’s foray into cheap chic is proving more than a passing fancy.

The Material Girl, who gravitates to Jean Paul Gaultier couture on stage, said she would create a second collection with Sweden’s Hennes & Mauritz, the fast-fashion giant announced on Thursday.

The line is in keeping with H&M’s growing emphasis on designer duds and will be called “M by Madonna.” It is slated to hit stores this March.

For complete coverage see tomorrow’s issue of WWD.