NEW YORK — Rite Aid’s first private label hair care collection, 411: Hair Info, is said to be thriving and the retailer plans to launch extensions to the line in the spring.
Six months after its debut, 411: Hair Info is running 40 percent ahead of original projections, according to industry estimates. When the line bowed in May, sources indicated it could generate first-year retail sales of $15 million.
Rite Aid doesn’t break out 411: Hair Info sales, but spokeswoman Jody Cook acknowledged that the drugstore chain is pleased with the line’s performance. "We’re pleasantly above plan," she remarked.
Rite Aid has slated the addition of four new stockkeeping units to the line, which is currently comprised of 14 sku’s. Though details aren’t final, the new items will primarily address styling, according to Minneapolis-based Progressive Beauty Brands, the company that produces the line exclusively for the retailer. In the works, said Progressive president Rick Goldberg, are a hair spray, a spray wax, a shampoo and a combination gel-serum — or "germ," as Goldberg likes to say.
411: Hair Info attempts to translate the "salon-service" experience to mass-market shelves, according to Goldberg. For instance, six of the line’s items come in 2-oz. trial-sized versions for $1.99 — small portions that Goldberg compared to the small amount of product stylists often use on clients — in effect, a chance to try before one buys.
But the cornerstone of 411: Hair Info is its heavy emphasis on information and service, which centers on a hot line allowing customers to connect with licensed cosmetologists for answers to questions and styling tips. Common concerns include dry and frizzy hair, lack of volume and whether 411: Hair Info is color safe, which it is designed to be. The hot line has been up for three months and phones ring between 15 and 20 times a week.
"It’s hard to differentiate from competitors in today’s challenging environment, with drugstores on almost every corner," noted Cook. "So the differentiation has to be in what we offer."
Goldberg pointed to an after-hours answering machine that refers hot line callers to a Web site, also noting, "we call back after they leave a message." 411: Hair Info’s "stylist-in-every-bottle" positioning helps differentiate the line from other hair care brands with customer service hot lines and Web sites, according to Rite Aid.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)