NEW YORK — With a new creative director at the helm of its designer collection and his first Oscar-night dress lined up, Halston LLC is embarking on a renewed multitiered product development strategy that could put the Halston brand back on a ream of licensed goods — from inexpensive accessories to bridge sportswear.

To further that goal, the company named Kathy Landau, a brand development specialist, as vice president on Tuesday in a newly created position to manage Halston’s day-to-day operations, as well as its development of licensing and merchandising programs under a centralized organization called the Halston Design Group. Landau, who reports to James J. Ammeen, chief executive officer of Halston, most recently headed her own consulting firm, KL Concepts, and previously worked for Diane Von Furstenberg for 10 years, managing the relaunch of DVF’s dress line at Saks Fifth Avenue and the launch of Silk Assets by Diane Von Furstenberg on QVC, ultimately becoming president of the company’s private label division.

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