NEW YORK — Here’s a survival kit that doesn’t include batteries or duct tape: The Hot Nights Menopause Relief Kit. The concept is the brainchild of Gale Epstein, president and designer of Hanky Panky, a 25-year-old, Manhattan-based...
NEW YORK — Here’s a survival kit that doesn’t include batteries or duct tape: The Hot Nights Menopause Relief Kit. The concept is the brainchild of Gale Epstein, president and designer of Hanky Panky, a 25-year-old, Manhattan-based lingerie firm with annual sales of $10 million.
The kit, which comes in a reusable sheer mesh silver zip envelope, will be available at next week’s market at both the Lingerie Americas and Intimate Apparel Salon trade shows, as well as the Hanky Panky showroom here. It will feature several items that Epstein described as "essentials" that offer comfort and confidence for the menopausal woman: a battery-operated minifan with neoprene blades; an embroidered hanky; a lavender and bergamot aromatherapy spritzer for hankies and pillows to help enhance sleep, and two 41-inch sleeveless, mercerized-cotton nightgowns.
She added that mercerized cotton was selected because of its seasonless, lightweight quality, coolness and absorption properties.
The first-year sales projection is "several hundred thousand dollars," said Epstein. Suggested retail for the kit is $98. Distribution is aimed at ready-to-wear and lingerie boutiques.
Janie Press, national sales manager at Hanky Panky, said the company did not embark on this project without researching the market potential. According to Menopause.org, the Web site for the North American Menopause Society, the average age range for the onset of menopause is 43 to 57.
Press said research was also culled from Demographics.com, which reports there are 20 million Americans in the 34-to-49 age bracket and 17.5 million in the 50-to-54 range, 52 percent of whom are women.
"A new Baby Boomer has been cropping up every seven seconds for the past six years," Press said.
Epstein added that she gleaned inspiration to produce the kit from celebrities such as Susan Sarandon, Meryl Streep, Lauren Hutton, Goldie Hawn and Rene Russo, "who are still gorgeous and over 45.
"We originally called it a survival kit," she said. "But it’s really about a different point of view. Menopause is not about surviving and it’s certainly not a disaster. It’s simply about living through menopause and you can have a style kit for help."The kit also contains a menopause tip sheet on health issues and how women can deal with another chapter of their lives.
"There is only one alternative to aging and that is one we want to avoid as long as possible," said Epstein. "Growing older, change of life, these were expressions we never wanted to associate with ourselves. But the operative words are growing and changing, and we all want to continue to be capable of those."
Regarding distribution overseas, Epstein said: "We are considering Japan because we have a big market there. It is also a consideration that we might exhibit at the Salon International in Paris and the Lyon, Mode City Show in Lyon."
Epstein added that the company also is looking at other avenues to exhibit Hanky Panky products, including the menopause kit, such as gift and spa shows. "We have 16 sales reps around the country, eight of which represent specialty lingerie," she said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast