Jeffrey Kalinsky’s pet charity celebrates its 10th anniversary.

This year marks the tenth anniversary of FashionCares, the charity event and runway show started by Jeffrey Kalinksy, owner of the eponymous designer boutiques in Atlanta and New York, as well as Atlanta’s Bob Ellis shoe store and a Jil Sander boutique in Phipps Plaza. The runway show was held at the Woodruff Arts Center on August 23, and raised $215,000 for Project Open Hand, an organization that prepares and delivers meals to the critically ill, and Saint Joseph’s Mercy Care Center, which provides Atlanta’s underserved populations with mobile health care.

"It all started twelve years ago, inviting my favorite clients to the [Bob Ellis] shoe store for an intimate fashion show, when it occurred to me I could charge money and donate it to charities," said Kalinsky.

Attendees dressed mostly in black, with Prada, Dolce & Gabbana and Giorgio Armani high on the most-worn list. Some avoided head-to-toe designer signature statements by mixing contemporary with signature lines — a BeBe top with a Prada skirt, or a Banana Republic blouse with Theory pants.

Appearing on a striking, all-white runway were looks from Gucci, Yves Saint Laurent, Marni, Pucci, Chanel, Manolo Blahnik, Tuleh and Burberry.

A silent auction featured designers’ sketches — one from Mary McFadden, who recently closed her designer business, sold for $400. Narciso Rodriguez, Michael Kors and Calvin Klein also donated drawings. Monica Kaufman, the long-time anchorwoman of WSB-TV and co-chair of the event and Carey Carter, the owner of Carter/Barnes Salons, presided over the auction and doled out the grand prize: a trip for two to Paris, including four nights at the Inter-Continental Hotel and tickets to the Chanel fashion show, for a top bid of $11,000.

All in all, the night’s buzz was generally positive, save for that overheard from a pair of fiftyish Jeffrey fans.

"Most of this stuff is so extreme — blouses cut below the breasts that reveal everything, and knickers with lace-up ‘ankle-breaker’ shoes. It’s unrealistic, and you just can’t get more than one season out of it," said one."But it’s so Jeffrey," added the other.

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