Starting a business is always a gamble; in the case of Double Happiness, that's, well, doubly true.
A roll of the dice eventually gave rise to Double Happiness, the new jewelry line created by sisters Alisa Rottenberg, 31, and Stephanie Rottenberg-Wells, 33.
"I was in the Sinai Desert in May 2000, and my husband was playing backgammon with the Bedouins," explained Stephanie, who is mostly responsible for designing the line. "If he lost, he would have to buy something from them, so that's how a necklace came into my possession."
Back at home in San Diego, she would take the metallic-blue beaded necklace and tie it around her waist on sales appointments for her fledgling yoga-centric clothing line, Lotus 38.
"I had four women vying for it, so I sold it for $45," she said. "I took that money, went to the bead store and bought glass seed beads, which I then started to play with."
Stephanie surprised friends and family when she made the bridesmaids' jewelry for her wedding last summer. Her sister convinced her to go into business with her, and by August, the two were ready to sell the line.
The duo chose to call the line Double Happiness, inspired by the Chinese symbol of marriage, unity and a fresh start. "We're sisters, starting something from scratch, located on two coastlines," said the New York-based Alisa, who handles marketing and sales. "It's all about the double."
Signature pieces include a three-layer necklace with a turquoise choker, a carnelian necklace with a turquoise nugget and a sterling silver chain with a labradorite pendant, at $180; a belt or necklace with turquoise stones hand-wrapped in sterling silver wire, at $200, and a cherry-red coral and blue pearl necklace with a handmade, sterling silver Nepalese prayer box adorned with coral, at $150 (all prices are wholesale).
Wholesale prices range from $25 for sterling silver with semiprecious stone earrings to $300 for polished serpentine belts.
The line, which was selected to be showcased at the October edition of GenArt, has already been picked up by specialty stores such as Only Hearts in NoLIta, Artisan and Journey in Brooklyn, and Girlshop.com.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)