LONDON — Richard Simonin has been named chief executive officer of Harrods just over a week after leaving his executive post at Escada.

The store said Friday that the 50-year-old Simonin will begin work on July 14, and report directly to Harrods owner Mohammed Al Fayed.

Simonin replaces Max Rigelman, who left his post in April after just two months on the job.

The Harrods statement added that Anne-Marie Verdin, 40, will join the company as marketing and communications director. Previously, she helped lead the development of Satellite TV in France. Eric Decouvelaere, 38, will become retail strategy and organization director, a new post. He was previously deputy purchasing director at Printemps.

As reported, Simonin stepped down from his post on the Escada AG supervisory board on June 25, reducing its size to three. Two days later, the company reported that it had received a $50 million cash infusion from U.S.-based HMD Partners in exchange for a stake in the firm that could reach 29 percent. At the same time, Escada said that, in the six months ended April 30, it lost $8.4 million as sales declined 25.3 percent to $354.7 million.

At Escada, Simonin initially had been responsible for leading a diversification initiative, and helped reposition the image of the German brand. He was also chairman of Escada Beauté, the company’s fragrance and beauty division, prior to its sale to Wella in April 2002, a deal he helped to arrange. The sale to Wella was one of several transactions in which Simonin, in helping to carry out a consolidation of Escada’s business activities, found himself with fewer responsibilities.

Previously, he was chairman and chief executive of La Redoute, and held similar positions at Givenchy Couture and Kenzo.

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