LONDON — When Harvey Nichols launched its debut women’s scent, HN Women, last November, it was only a matter of time before a men’s scent would follow.
It turns out that the men had to wait just 10 months — HN Men is set to bow in September.
“The launch of Own Brand perfumery was to reflect the brand values of our business,” said Nicolette Coulson, buyer for Beyond Beauty and Own Brand at Harvey Nichols. “Therefore, HN Men was a natural progression, given that we offer both men’s and women’s fashion.”
The scent, exclusive to Harvey Nichols, is all about luxury and took around 18 months to develop. “To be honest, we thought as we had a women’s scent it would be easier to develop the men’s,” said Coulson. “In reality, this wasn’t the case. It was harder as we needed them to have a synergy, but still be unique in their own way.”
Inspired by a dark forest, romance and all things mystical, HN Men is intended to partner the HN Women’s scent.
In fact, to ensure scent similarities, Harvey Nichols assigned the job of formulating HN Men to Christophe Laudimiel of International Flavors and Fragrances. Laudimiel also developed HN Women, as well as Ralph Lauren’s Polo Blue and Clinique’s Happy Heart.
“Christophe advised [us that] an olfactory connection between a men’s and a women’s scent is quite rare in the industry,” said Coulson. “But we left it in the hands of the perfumers to be as creative as possible.”
The scent’s top notes include bergamot and grapefruit oil (extracted from the juice, not the rind, giving a more recognizable grapefruit scent), cinnamon, Guatemalan cardamom, ginger, black pepper, nutmeg and cognac. The heart is of cinnamon bark, absinthe and leather accord, while the base notes are a blend of patchouli essence and patchouli coeur — the bottom part of the oil, making the scent less pine and “clean” and more sensual. Other base notes include cedar wood, vanilla, white musk, incense and oudh from Morocco, which is so rare it costs around $11,000 per 100 grams, said Coulson.In comparison, HN Men is reasonably priced and is available in a 100-ml. eau de toilette for $64, or 40 pounds; 250-ml. shower gel priced at $29, or 18 pounds, and a 50-ml. aftershave balm at $35, or 22 pounds. All dollar figures have been converted from the British pound at current exchange.
The similarities to the women’s scent don’t stop at the juice. Michael Nash, the designer of HN Women, also designed the look of HN Men. The outer packaging for the 100-ml. eau de toilette is a square mocha brown leather box, embossed with the HN logo. The bottle, which is made from glass etched with a large HN logo, is shaped like a hip flask and is silver capped.
HN Men will launch exclusively at all Harvey Nichols stores including Knightsbridge, Leeds, Birmingham, Edinburgh and Manchester in September. In addition to space on the perfumery floor, the scent will also be on sale near cash registers on all floors. To mark the launch there will be window displays and in-store promotional sites. Although Coulson wouldn’t comment on projected sales, industry sources estimated that the men’s scent could do upwards of $325,000, or 200,000 pounds, in its first year on counter.
Coulson said there are currently no plans to roll out the brand to Europe or the U.S. An HN Home collection is also on the docket, although a launch date hasn’t yet been confirmed.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews