LONDON — Harvey Nichols has teamed up with Breast Cancer Campaign to launch an exclusive line of pink ribbon-inspired panties to be sold for the month of October, which is Breast Cancer Awareness month.

The Knightsbridge store has commissioned London-based designer Natalie Kingham from fashion label Skirt to design the range.

“When Harvey Nichols approached me to collaborate, it seemed perfect timing, as I had been thinking of doing something to support the charity,” said Kingham.

The panties come in just one style and three sizes: small, medium and large. Designed to sit low on the hips, the quirky designs are typical for Kingham, who started out designing whimsical panties to match her skirts and dresses from her own collection.

“I chose one of my sexy, cute designs, using the pink ribbon to lace up the back of the knicker,” she added.

The panties are rendered in black cotton with pink lace trim and pink ribbon corsetry lacing through silver eyelets at the back.

“This is the first time we have produced our own product to promote more awareness,” said Suzanne Pendlebury, buyer for lingerie, swimwear and hosiery at Harvey Nichols. “We’re looking forward to the response.”

The panties are priced at $56, or 35 pounds, each, with a donation of $32, or 20 pounds, to the charity for each pair sold. With a limited edition of just 300, Harvey Nichols is hoping to sell about 10 pairs a day.

The panties will be available during October only in lingerie departments and on display on women’s wear floors in all Harvey Nichols stores in the U.K., including Knightsbridge, Leeds, Birmingham, Edinburgh and Manchester.

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