Some thoughts from Giorgio Armani found in the pages of WWD.

“The idea of being a simple country doctor was my dream.”
— May 1978

“As I wasn’t born an aristocrat, it’s useless to try to become one through fashion. I don’t want to be too distant from my roots. It’s only important to be modern in my work, and honest.”
— May 1978

“That sudden retro style of exaggeration in Paris is amusing, but I think it’s difficult to sell and to wear. For Hollywood-style 1950, you have to be tall, thin and extremely beautiful. Everyone isn’t.”
— May 1978

“What I don’t like is when American men try to dress in a very elegant way because they don’t know how. [They] look ridiculous when they try to wear a navy pinstriped suit with a satin tie. But they have a certain innate elegance when  they wear sportswear.”
— May 1978

“New York is the only city in the world. It defines the idea of what a city is…a fascinating place, even if I would never live there — it’s not private enough.”
— June 1979

“I’ve never been interested in dressing people to go and work in a bank — even if in America people buy my clothes to do just that.”
— July 1979

“I realized the idea of chic is changing. Modern chic has nothing to do with a woman wearing a crepe de chine blouse with a matching bow at the neck.”
— October 1979

“The idea of paradox appeals to me now. I love to take elements out of their element…I think that is probably the direction of modern fashion. Take a fresh look at things rather than accepting the acceptable.”
— October 1979

“Fashion is work, not drudgery…the most important thing is I really do enjoy what I do. I amuse myself like you can’t imagine.”
— November 1979

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