NEW YORK — Asics and Foot Locker are among the sponsors for Sunday’s New York City Marathon, but plenty of other athletic brands will also be making their presence known.
With 30,000 runners expected to traverse the five boroughs and more than 2.5 million spectators lining the 26.2-mile course, the event is one of the world’s premier road races. Shorts and singlets will be getting plenty of air time, with TV coverage planned for 125 countries. Running attire isn’t typically the most stylish apparel, but that hasn’t stopped organizers from staging the event’s first fashion shows at the ING New York City Marathon Expo.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)