NEW YORK — Sally Hansen Healing Beauty has quietly started to make its way into retailers’ sets.
The new cosmetics collection from Del Labs is the first major launch in the mass market in four years — since stores upended color departments in 1999 to wedge in Olay, Neutrogena and another Del launch, NYC New York Color.
William McMenemy, executive vice president of marketing at Del Labs, said the rollout of the 106-stockkeeping-unit color line is on course to be in 20,000 doors by fall. Walgreens, with an early reset schedule, is one of the first to have the units in place.
At Walgreens’ 34th Street Manhattan store, a 3-foot-wide Healing Beauty fixture is in between a set of cosmetics implements and Prestige Cosmetics. Additionally, there are at least four countertop displays promoting face items from the line. The wall display has an orange header with Sally Hansen Healing Beauty in silver letters, and shelf signage is blue with white clouds and product information that stresses the line’s treatment benefits.
All items contain Sally Hansen’s patent-pending Bio-Active Complex, comprised of a living botanical with rosemary, lemongrass and peppermint, and a blend of vitamins A, C and E, intended to make skin look and feel healthy, according to Del marketers. Self-explanatory product names like Fast and Flawless Airbrush Makeup for All Skins, and descriptive packaging, were created to make selection easy.
The Sally Hansen brand has been coming on strong buoyed by new treatment collections for hands and feet, and sources predict the color collection could have retail sales of $100 million.
Earlier this month, Del, which also makes Cornsilk, Naturistics and NYC New York Color, reported that its fourth-quarter net income shot up 71.6 percent to $4.9 million, or 51 cents a share, from $2.8 million, or 31 cents, in the prior-year quarter. Sales for the three months ended Dec. 31 increased 4.7 percent to $82.3 million from $78.6 million a year ago. In a statement, chief executive officer Dan Wassong said all core brands performed strongly, and that Sally Hansen remained the number-one brand in the mass-market nail category and finished the year with a 14 percent jump in retail sales. Overall, for the full fiscal year, Del said net income essentially doubled, gaining 99.1 percent to $19.5 million, or $2.07 a share, versus $9.8 million, or $1.09, a year ago. Sales for the year swelled 15.1 percent to $350.7 million from $304.6 million last year.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty