If there's anything hairstylist Orlando Pita and T3 creator Kent Yu want women addicted to their flatirons and blow-dryers to know, it's that "heat is your friend."
Heat, according to the styling world's famous hairdresser and the tool industry's wunderkind, isn't the same heat that helped Farrah Fawcett's hair do that famous flip. These days, heat, specifically heat made by ionic heating tools, is another kind altogether.
"Ionic heat has negative ions which protect the hair. The truth is that this is a different kind of heat," said Yu.
And a different kind of heat, he said, calls for a different kind of styling product.
"Why use old-school styling products?" Yu asked.
That said, the pair worked together over the past year to develop two styling items made to work with ionic flatirons and the like, where heat does much less damage to hair.
The result is T3 360 Plump, a product designed to volumize hair with a weightless finish. Plump's formula includes keratin protein and vitamin B complex and works with heat to deliver thicker hair. Plump will retail for $40 for a 4-oz. container.
There is also T3 360 Boost, which uses a heat-activated keratin blend to leave hair glossy and frizz-free. Only a pea-sized amount of Boost is needed to work, explained Pita. Boost will cost $40 for 1 oz.
Boost and Plump were researched and tested by T3's heat appliance research and development department, as well as by chemical consultants, and uses T3's proprietary nanotechnology.
T3, which is based in Gardena, Calif., entered the beauty world in 2004 when it introduced the Featherweight Dryer, one that uses a patented tourmaline technology designed to dry hair faster and leave it shinier. It retails for $200. When heated, explained Yu, tourmaline creates negative ions and infrared heat waves, which imparts a multitude of benefits. To make Boost and Plump, Yu reached out to third-party suppliers. Pita tested each styling product during many of his sessions on models and celebrities around the world, offering his opinion on what each item needed in order to perform better.Both items will enter stores including Sephora, Ulta, Nordstrom and select salons in October.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast