NEW YORK — It’s two o’clock on Tuesday afternoon and Helena Christensen is furiously steaming clothes. The Danish supermodel doesn’t usually find herself on this side of the steaming machine — at fashion shows, the...
NEW YORK — It’s two o’clock on Tuesday afternoon and Helena Christensen is furiously steaming clothes. The Danish supermodel doesn’t usually find herself on this side of the steaming machine — at fashion shows, the stylists’ assistants handle the task — but Christensen’s new store is opening in three days and there are a lot of wrinkles to iron out.
Butik, a 900-square-foot shop at 605 Hudson Street here, is in a state of disarray, but it’s clearly a representation of some of Christensen’s favorite things. “Butik” is an old-fashioned Danish word for specialty store, said Christensen, who’s gone out of her way to fill the space with “everything strange and weird and wonderful and aesthetic and antique and new.”
Christensen’s partner in the venture, Leif Sigersen, a floral designer, shares her sensibility. “We have exactly the same taste,” she said of Sigersen, who had a store in Denmark for 15 years.
The partners gutted the Hudson Street space, a former bar, revealing high ceilings and brick walls. Parts of the wood floor had to be replaced, but several sets of French doors were intact. There will be a hothouse for flowers and plants at the back of the store. An area behind that will be used as an office and sewing room for the clothes Christensen and Sigersen plan to design.
Clothes hang on wire hangers from wrought iron racks designed for the store. “We hate plastic hangers,” Christensen said. “We wanted them to be really simple.”
For a model who’s worn some of the most fabulous and expensive garments in the world, her taste in fashion is low-key, with a decidedly retro feel. About 50 percent of the apparel in the store is vintage and the new product has some of the same qualities. “It has to have the feeling of something different or of another time,” she said.
For example, a jacket by Rutzou with a self belt covered in a handful of buttons and a fabric flower near the lapel is made of material designed to look old. Rutzou’s designer also throws vintage fabric into the mix.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"