NEW YORK — Helmut Lang has leather on his mind. Not for his fall fashion collection, however — but as the basis for his newest men’s fragrance, Cuiron Pour Homme.
The fragrance, described as a leathery musk, is slated to roll out Oct. 15 to 270 doors within the U.S. — effectively doubling Helmut Lang Parfums’ current distribution. Locations include the Helmut Lang Perfumerie located at 81 Greene Street here, Barneys New York, Saks Fifth Avenue, Nordstrom and Sephora. The scent will also be available on the company’s Web site, Helmutlang.com. After the U.S. launch, Cuiron will debut in France before continuing its international roll out.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)