Andrew Rosen has a slow but deliberate growth strategy for Helmut Lang men’s wear.
The label, which was acquired by Link Theory Holdings, a subsidiary of Fast Retailing of Japan, in 2006, has had women’s wear since 2007. It took until this spring for the line to reenter the men’s market, when it is making its debut at Barneys New York in the U.S. and several well-known retailers in Europe and Asia, including Selfridges, Harrods and Lane Crawford. The distribution is being widened for fall with the label targeting stores such as Neiman Marcus, Bergdorf Goodman, Nordstrom and others.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)