NEW YORK — Beset by a soft economy that’s cooling the entire hair care category, Herbal Essences, the category’s number two brand and one of the chief victims, appears to be fighting back with a brand restage and a new conditioning technology.

According to Information Resources, overall shampoo volume is down 1.6 percent, conditioner volume is down 2 percent, hair color volume is down 3 percent and styling unit sales are down 1 percent, for the 52-week period ending April 20, excluding Wal-Mart. But unit sales of Herbal Essences could be pulling the average down.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus