NEW YORK — Beset by a soft economy that’s cooling the entire hair care category, Herbal Essences, the category’s number two brand and one of the chief victims, appears to be fighting back with a brand restage and a new conditioning technology.
According to Information Resources, overall shampoo volume is down 1.6 percent, conditioner volume is down 2 percent, hair color volume is down 3 percent and styling unit sales are down 1 percent, for the 52-week period ending April 20, excluding Wal-Mart. But unit sales of Herbal Essences could be pulling the average down.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)