PARIS — With its new, youthful fragrance due out in spring, Hermès hopes to lure women in touch with their inner child.
The whimsical scent, called Eau des Merveilles (French for Water of Wonders), is slated to hit Hermès stores worldwide in early March 2004, followed later that month by an international rollout in selective distribution.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)