PARIS — When it unveils its Wall Street boutique on June 21, Hermès will also raise the curtain on Kelly Calèche, a women's fragrance.
"This new story is based on Hermès' patrimony," said Catherine Fulconis, Hermès Parfums' managing director.
Kelly Calèche sprung from Hermès' savoir-faire in leather goods and fragrance. Of all of its bags, the Kelly is the most emblematic, said Fulconis. The "handbag for women," introduced in the Thirties, broke all molds.
For Kelly Calèche's juice, in-house perfumer Jean-Claude Ellena became inspired by Hermès' finest skins that smell of flowers, such as mimosa, narcissus, iris and lily of the valley.
"One of the first things I wanted to do when I entered Hermès was work with leather," said Ellena. He also kept in mind a passage from French author Jean Giono's "Jean le Bleu," in which the narrator speaks of his departed father, a cobbler, as "making soles in angel leather."
"Jean-Claude wanted to do a floral leather," explained Fulconis. To that end, Ellena combined notes of iris, mimosa, tuberose and climbing rose to create Kelly Calèche.
Philippe Moquet, who also works in-house at Hermès, designed the Kelly Calèche bottle. Its form echoes that of the original Calèche scent from 1961. However, it's been refined and this iteration also has a band around its neck meant to resemble the clasp on a Kelly bag.
"Calèche has been a classic for Hermès for many years, and [Kelly Calèche] is not only a way to rejuvenate a classic name, but a way to create something iconic for the house," explained Robert Chavez, president and chief executive officer of Hermès U.S.A.
Calèche — the name of a light carriage driven by its owner — comes from a Czech word meaning movement and suggests a feeling of liberty. The moniker Kelly Calèche is meant to be feminine and audacious.
In keeping with this theme, the single- and double-page advertisements shot by Camilla Akrans and created with Publicis Et Nous' artistic director Philippe Chanet show a woman striding with a whip over a shoulder. That whip is wound around nothing other than Kelly Calèche.The fragrance is to be introduced in Hermès stores in August, following its launch in Hermès' new New York location. Kelly Calèche will also bow in the U.S. at high-end specialty stores. At the end of that month, Kelly Calèche will be launched in the rest of the brand's doors worldwide.
Hermès executives would not discuss projections, but industry sources estimated Kelly Calèche would generate $60 million worldwide in first-year retail sales.
The new fragrance's lineup includes a 50-ml. eau de toilette spray for $75, a 100-ml. edt spray for $110, a 200-ml. body lotion for $65, a 200-ml. bath and shower gel for $45 and a 100-ml. spray deodorant for $40. Prices are for the U.S.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)