CHICAGO — You don’t have to tell Jennifer Noonan of Naissance on Melrose about the boom in maternity clothing.

Since opening her Los Angeles boutique about four years ago, Noonan, the store’s owner and designer, has dressed a pregnant Madonna, Jada Pinkett Smith and Jennie Garth, not to mention outfitting Jennifer Aniston in mom-to-be mode on "Friends." She also introduced a wholesale line called Naissance on Melrose, which grew from five accounts a year ago to 30, and she says the store’s annual sales hit $2 million last year.

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