NEW YORK — Retailers are finding an avenue to provide beauty tips and sampling without adding beauty advisers.

Chains have increasingly been staging in-store events run by a third party. Not only has Eckerd offered product demonstrations, but also the chain was able to stage an event where shoppers received a gift-with-purchase of Cover Girl products. In the past, mass market retailers have not been able to handle gwp’s since there was little sales help to ensure customers bought what they needed for the freebies.

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