NEW YORK — Retailers are finding an avenue to provide beauty tips and sampling without adding beauty advisers.
Chains have increasingly been staging in-store events run by a third party. Not only has Eckerd offered product demonstrations, but also the chain was able to stage an event where shoppers received a gift-with-purchase of Cover Girl products. In the past, mass market retailers have not been able to handle gwp’s since there was little sales help to ensure customers bought what they needed for the freebies.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)