The first edition of the Lingerie Americas trade show for intimate apparel in the U.S. is being eagerly awaited by a number of American retailers and international vendors.

Set for Aug. 4-6 during spring-summer market in New York, the trade fair at the Metropolitan Pavilion & Altman Building will showcase 125 status and designer brands from 90 North American and European companies. Exhibitors will occupy approximately 14,300 square feet. Pre-registration had reached about 1,000 at press time, according to show officials.

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