H&M to Launch Margiela Collection

Swedish high street retailer will collaborate with Maison Martin Margiela on a collection to go on sale Nov. 15.

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PARIS — Hennes & Mauritz AB said Tuesday that it has tapped Maison Martin Margiela to produce a one-off collection of ready-to-wear and accessories for women and men.

This story first appeared in the June 13, 2012 issue of WWD.  Subscribe Today.

This confirms a report on WWD.com on Monday.

The line will go on sale in about 230 H&M stores worldwide and online on Nov. 15, the Swedish high street retailer said.

Margareta van den Bosch, creative adviser at H&M, described Maison Martin Margiela as “one of the most important and influential fashion houses of the past three decades.”

The fast-fashion giant has previously collaborated with the likes of Karl Lagerfeld, Comme des Garçons and Marni on collections that routinely draw long lines of shoppers.

H&M head of communications Kristina Stenvinkel said the Maison Martin Margiela collection will consist of about 45 pieces of women’s rtw and 20 women’s accessories, in addition to 30 pieces of men’s rtw and 15 men’s accessories.

“It’s a work in progress and we don’t want to reveal too much about the collection,” she said. “It’s like the essence of Margiela, and I think our customers will love this collection. We’re very happy with the consumer reactions on social media so far.”

While controlled by Italian industrialist Renzo Rosso and designed by an in-house team, the Margiela label is still strongly associated with its namesake, press-shy founder, who exited the Paris-based house in 2009 after two decades of creation. Considered the breakaway seventh member of the famed Antwerp Six that put Belgium on the international fashion map, Margiela introduced cleft-toed boots, deconstructed fashions and all-white stores to the fashion lexicon.

“The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all,” the house said.

Today, Maison Martin Margiela produces various clothing and accessories collections for women and men, and has expanded into jewelry, fragrances and home decoration. It is slated to present its latest men’s wear and couture collections here in the coming weeks.

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