By  on April 15, 2013

Paris Fashion Week is the style equivalent of the Super Bowl. So when H&M decided to crash this highest-level designer party to showcase its latest line, the Swedish high-street retailer went with a megaproduction on par with previous events marking high-profile designer collaborations.

H&M’s first show in eight years, and its first in the French capital, was staged at the Musée Rodin, in one of the most luxurious neighborhoods of Paris, where Dior and Yves Saint Laurent had previously done shows. The set evoked a chic and sprawling Parisian apartment, divided into 18 rooms including a living room, lounge, kitchen and bedrooms.

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