PARIS — Fast-fashion giant Hennes & Mauritz said Tuesday it would launch a collection in collaboration with Marni, marking its second high-profile partnership with an Italian designer brand in less than a year, following the recent launch of Versace for H&M.
The collection of women’s and men’s clothing and accessories, designed by Marni founder and creative director Consuelo Castiglioni, is to go on sale March 8 in about 260 H&M stores worldwide and online.
“I created a small repertoire of all that represents the Marni style, for men and for women, with great attention to quality and details,” Castiglioni said. “It’s beautiful to be able to speak to a larger public, and in particular to the new generations: As a designer, it gives me new energy.”
The collection will feature Marni’s trademark bold prints and streamlined cuts.
The women’s collection will include African-inspired patterns as well as color blocking on pleated skirts, dresses, cropped trousers and jacquard knits, in fabrics ranging from silk to cotton poplin. Accessories will span jewelry and bags to shoes and scarves.
The men’s collection will focus on relaxed ensembles, with print used more subtly, for instance as a contrasting detail on shirts or in a jacket lining.
Margareta van den Bosch, creative adviser at H&M, said the collection made an upbeat statement for spring.
“Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and color, with such incredible craftsmanship behind every piece,” she said.
H&M routinely unleashes pandemonium among shoppers with its designer collaborations, which have included collections designed by Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel and Lanvin.
The announcement arrives at a time when the Swedish high street retailer is seeking to reinforce its fashion credentials in the face of sliding sales, as consumers in Europe — its main market — tighten their purse strings amid fears of a new recession.
Simon Irwin, retail analyst at Liberum Capital in London, noted that the Marni collection will come on the heels of the Versace for H&M pre-spring collection, launching online only in January, and the David Beckham Bodywear line for men, scheduled to bow in February.
“There is a bit of an acceleration going on in terms of these designer-led initiatives,” he said.
Irwin added that it was not the first time that H&M had programmed several high-profile designer or celebrity launches in rapid succession, pointing to the launch of the M by Madonna and H&M Loves Kylie collections in spring-summer 2007.
“H&M, with things like Marni, is clearly working extremely hard on self-help measures, because the market isn’t going to come to your help,” he said. “I wouldn’t be optimistic about next year. The overall economic environment in Euroland, I would have thought, is probably going to get worse before it gets better.”
The analyst said that the financial impact of the Marni collection would likely be limited, as it will go on sale in only a fraction of the retailer’s stores, which totaled 2,410 as of Oct. 31.
H&M reported that net profit fell 15 percent in the third quarter as economic uncertainty and bad weather kept customers out of stores in key markets, triggering intense price competition between fast-fashion retailers.
Though its gross margin has been steadily declining, due to factors including rising raw materials costs and currency fluctuations, the decrease was smaller in the third quarter than in the second quarter, Société Générale analysts Anne Critchlow and John Baillie said in a research note published last week.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews