NEW YORK — Saks Fifth Avenue is expanding its annual charitable drive in an effort to touch more women who are affected by cancer.
After partnering with the Council of Fashion Designers of America for four years in its Fashion Targets Breast Cancer initiative, Saks is creating a new initiative with Hollywood’s Entertainment Industry Foundation called Saks Fifth Avenue’s Key to the Cure. It will follow the same format as SFA’s previous four-day shopping events, during which 2 percent of sales through all Saks channels were earmarked for breast cancer charities, but will now be expanded to make donations to local and national women’s cancer organizations that also specialize in ovarian, uterine or cervical cancers.
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