LONDON -- It seems that a good idea is a good idea -- even if it isn't a completely original idea.First, photographer Peter Lindbergh shot some famous Hollywood kids for DKNY's fall 1993 campaign. Now, Bruce Weber's photographed the very same bunch for a Swedish retailer named Hennes & Mauritz, which says it was unaware of the DKNY campaign.The ads are for the retailer's own brand, Impuls, and feature the Coppola siblings, Sofia and Roman; Ione Skye and her brother, Donovan Leitch, and Zoe Cassavettes. Unlike the DKNY print ads, which had some professional models as well as the brat-packers and which showed them ensemble, the Hennes & Mauritz versions have no pros, and show two brat-packers at a time. The TV commercial for Hennes & Mauritz is closer to the DKNY campaign, showing the whole group sitting and talking."That's a riot," said Patti Cohen, senior vice president of public relations for Donna Karan, when informed about the Hennes & Mauritz ads."That whole crew is friends now. You think of them as a group. Those things happen," added Trey Laird, Karan's creative services director.A spokeswoman for the Swedish retailer said they didn't know anything about the DKNY ads."Bruce Weber recommended the models," she said.That was seconded by Mitte Blomquist, art director at the Stockholm-based ad agency Och, which is overseeing the campaign."Bruce Weber suggested we use the young people from Hollywood," said Blomquist. "Hennes wanted to get across the idea of friends and that would have been difficult to achieve if we'd worked with models who didn't know each other."Weber couldn't be reached for comment.Hennes operates about 300 stores selling women's and children's apparel in eight European countries. While company executives wouldn't reveal the cost of the campaign, it did say it was spending 20 percent more than a year ago.The print ads will run in European music and entertainment magazines and on billboards in Sweden. Hennes will buy about 75 percent of the billboards in Sweden over the next two months to promote its spring lines. It also will have a campaign on MTV Europe, beginning Tuesday and running for 10 days.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
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About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
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“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim