LONDON -- It seems that a good idea is a good idea -- even if it isn't a completely original idea.
First, photographer Peter Lindbergh shot some famous Hollywood kids for DKNY's fall 1993 campaign. Now, Bruce Weber's photographed the very same bunch for a Swedish retailer named Hennes & Mauritz, which says it was unaware of the DKNY campaign.
The ads are for the retailer's own brand, Impuls, and feature the Coppola siblings, Sofia and Roman; Ione Skye and her brother, Donovan Leitch, and Zoe Cassavettes. Unlike the DKNY print ads, which had some professional models as well as the brat-packers and which showed them ensemble, the Hennes & Mauritz versions have no pros, and show two brat-packers at a time. The TV commercial for Hennes & Mauritz is closer to the DKNY campaign, showing the whole group sitting and talking.
"That's a riot," said Patti Cohen, senior vice president of public relations for Donna Karan, when informed about the Hennes & Mauritz ads.
"That whole crew is friends now. You think of them as a group. Those things happen," added Trey Laird, Karan's creative services director.
A spokeswoman for the Swedish retailer said they didn't know anything about the DKNY ads.
"Bruce Weber recommended the models," she said.
That was seconded by Mitte Blomquist, art director at the Stockholm-based ad agency Och, which is overseeing the campaign.
"Bruce Weber suggested we use the young people from Hollywood," said Blomquist. "Hennes wanted to get across the idea of friends and that would have been difficult to achieve if we'd worked with models who didn't know each other."
Weber couldn't be reached for comment.
Hennes operates about 300 stores selling women's and children's apparel in eight European countries. While company executives wouldn't reveal the cost of the campaign, it did say it was spending 20 percent more than a year ago.
The print ads will run in European music and entertainment magazines and on billboards in Sweden. Hennes will buy about 75 percent of the billboards in Sweden over the next two months to promote its spring lines. It also will have a campaign on MTV Europe, beginning Tuesday and running for 10 days.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast