“I started making my own clothes in eighth grade, because that’s when I stopped being able to afford the things I really wanted,” explained Katie Hatch, the style director at Martha Stewart Weddings and possessor (or victim) of what she calls “Champagne tastes.” Turns out, whenever she wore her homemade pieces over the years — silk wrap skirts, wool coats, print blouses — Hatch fielded requests for duplicates from close friends, in particular Mara Papa, a hedge-fund executive assistant, and Abby Low, a graphic designer. “We always wanted what she was wearing,” said Papa.
Cut to summer 2008, when Hatch, having had one of those life-is-short, do-what-you-love conversations at a wedding with an elderly gent named Harvey Faircloth, offered a business proposition to Papa and Low: She’d whip up a 20-or-so-piece collection, Low would handle branding and marketing and Papa would take care of sales. “It helps that we’re starting out at a time when expectations are low,” said Hatch of launching their line for fall — yep, it’s called Harvey Faircloth — in the current economic climate. “We have a smart, snappy aesthetic, and this feels like the right moment for it.”
Rendered in clean colors — orange, navy, black and yellow — and luxe fabrics (stiff silks from Asia, cotton and wools from Italian mills), the collection winks at the concept of clothes doing double duty: A black wool coat with a wide, biblike collar can be worn wrapped or undone; silk blouses have volume or nipped waists with sashes; striped apron dresses can be layered over the line’s cotton shirts or worn alone. The effect is both fresh and efficient: Many of the pieces work for both day and evening (an obvious recessionary perk).
“I’m very interested in clever patterns and construction, and the way men’s shirting can be used to create a more feminine silhouette,” said the Arizona-raised Hatch, whose father, a bona fide cowboy who made his own saddles, taught her to sew. “He did a lot of embroidery on his saddles and is clearly a maximalist, whereas I’m a minimalist,” she added.
Indeed, save for the button detailing on pin-striped dresses and tops, these are unadorned clothes, wholesaling for between $39 and $172 (after their unveiling at D&A last month, Hatch said a number of boutiques have placed orders, including Milkmade in Venice, Calif.; Elsa Arms in Providence, R.I., and Cabana in Dallas). As for her day job, Hatch has no plans to leave the world of Martha. “It’s a very creative place, obviously,” she said, “and [my colleagues] have been admiring my clothes for years.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews