NEW YORK — Honey, the fashion and entertainment magazine aimed at young urban women, named Michaela Angela Davis editor in chief Monday.

Davis, who had been the magazine’s fashion director, replaces Amy Du Bois Barnett, whom Time Inc. poached earlier this month to be managing editor of Teen People. Barnett takes over at Teen People May 5.

The appointment of Davis will mean that Honey’s editorial mix will start to tilt slightly more toward fashion instead of pop culture, which had been Barnett’s strength. Playing up the fashion coverage, Davis said, will highlight Honey’s demographic uniqueness.

"This girl can’t go to Cosmogirl, Ellegirl or Teen Vogue. She can’t go to Harper’s Bazaar, Elle and Vogue and pick what she wants. We’re really the only game in town," said Davis.

Editorial fashion pages will increase, and in a drive to head in a more upscale direction, labels like Miu Miu and D&G will appear in spreads along with perennial favorites like Rocawear and Baby Phat. "Ghetto Fabulous is dead," Davis said, "and we are ‘urban chic.’"

Honey, published 10 times a year by Vanguarde Media, watched its circulation rise 23.1 percent in the second half of 2002 to 352,327. Newsstand sales declined 17.4 percent in that time, however. The magazine’s rate base was upped to 400,000 at the beginning of the year, and "in the best of all worlds, we could probably double within a year," Davis said.

The magazine also named Denene Millner executive editor under Davis, replacing Angela Burt-Murray, who will join Barnett at Teen People in a senior editorial position. Millner had been a writer at the New York Daily News.

Condé Nast, meanwhile, on Friday named Ariel Foxman as editor of the still-unnamed men’s version of Lucky. Foxman, a senior editor at In Style, said he and former Glamour creative director Donald Robertson will develop the magazine, but its target demographic, tone and range of featured products have yet to be determined. Foxman’s appointment confirms a report in Friday’s WWD.

"I think any editor has to take into account what already exists in the marketplace and on the newsstands," said Foxman, "but this is a brand new project starting from scratch. I’d be foolish not to have looked at other magazines, though."

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