WWD.com/fashion-news/fashion-features/honoring-the-inventive-ferragamo-520541/
government-trade
government-trade

Honoring the Inventive Ferragamo

The late Salvatore Ferragamo was honored with the eighth Rodeo Drive Walk of Style Award Sunday night, when the swanky street was closed off for a luxe block party.

BEVERLY HILLS — The late Salvatore Ferragamo was honored with the eighth Rodeo Drive Walk of Style Award Sunday night, when the swanky street was closed off for a luxe block party. Ferragamo’s sons, Ferrucio, Massimo and Leonardo, and grandson James accepted the award, which was presented by Anjelica Huston and Eva Mendes.

“This is an amazing recognition of what the house has done. My grandfather was both an inventor and a creator of style,” said James Ferragamo, manager of women’s accessories. “We hope to maintain that DNA with a timeless evolution of the product.”

“Wow, he looks like a movie star,” gushed Samaire Armstrong, who wore an updated version of the classic bow pump. “I’d love it if he made me a pair of shoes.”

Indeed, modern interpretations of some of Ferragamo’s most famous designs, like the caged heel and the wedge, were on display not only in the vitrines throughout the outdoor lounge, but also on the feet of actresses like Ginnifer Goodwin, Kelly Lynch, Cheryl Hines and Debi Mazar.

“The shoes are insanely comfortable,” said Michelle Trachtenberg, who was out despite doctor’s orders to rest in bed for a pinched nerve in her back. “Fashion is pain,” she shrugged, adding, “As for these clothes, Ferragamo is the only one who’s mastered the bubble skirt.”

The 500 guests were also treated to a full spring runway show and invited to shop in the newly renovated West Coast flagship, which met with Ferragamo USA chairman Massimo Ferragamo’s approval. “We’re very happy with the new store. Whenever you do a renovation, you hope it will come out the way you want, and in this case, it did. Now I cannot wait for the plaque to go into the ground.”

Each Walk of Style honoree receives a permanent plaque with his quotation and signature along Rodeo Drive.

But for Sunday night, the famous sidewalk was covered with brown carpet, suede sofas and a stage, where Grammy-winner Kanye West performed a 45-minute set, which Huston recorded on her camera phone. “Thank you, Ferragamo. You all are going to help me pay for all the money I’ve spent on this street,” he joked.

This story first appeared in the October 10, 2006 issue of WWD.  Subscribe Today.