By  on March 21, 2011


Major designers grabbed lots of the limelight in February during New York Fashion Week, but for men’s wear insiders, the talk of the town was a small collection called N.Hoolywood. Created by Daisuke Obana, a Tokyo-based former vintage clothing buyer, the eccentrically spelled label reflects the designer’s obsessive fascination with Americana.


For fall 2011 and his New York runway debut, Obana took inspiration from Ansel Adams’ photographs of Yosemite National Park and early 20th-century mountain-climbing garb. The impeccably styled show featured bearded men in chunky knits, knee-length trousers and herringbone suits, accessorized with the occasional pickaxe.

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