LOS ANGELES — Hot Kiss wants to stay connected — wirelessly — with its customers beyond the store level.

The junior resource has signed a licensing agreement with Wildseed Ltd. for the software company to produce a Hot Kiss fashion Smart Skin, the plastic covers with personalized information chips. The red accessory or faceplate contains a chip loaded with software to integrate with a Smart Skin-capable wireless phone, delivering music, ring tones, video clips and links to the Hot Kiss Web site and fashion chat rooms.

Even the phone’s screens will match the color of the Smart Skin. At $25 to $50 retail, Smart Skins will first sell at carrier stores next spring, then roll out to retailers. South Korean-based Curitel will launch the phone in early 2004.

Moshe Tsabag, chairman and chief executive officer of Hot Kiss, said the partnership enables the company “to be on the verge of cutting-edge lifestyle trends along with our customer.”

Baby Phat and Roxy have already seen strong sales with their branded telephones. For Kirkland, Wash.-based Wildseed, the push also includes new partnerships with juniors line French Kitty and hip-hop artist Nelly.

“Smart Skins make the user experience easier and deliver content geared to their interests,” said Cindy Smith, Wildseed’s vice president of marketing.

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