Leading bodywear companies are banking on breakthrough styling in '94 - from zippers and buttons to crocheted fabrics. Here, some key strategies.
DANSKIN: Stylish dance clothing is the bottom line for New York-based Danskin, which is focusing its efforts on its new Dance Pants group. The three styles -- a gym shorts look, wholesaling for $23; a sweatpants look for $28 and a palazzo pants style for $36 -- step out in black, heather gray or natural cotton and Lycra spandex and sport a natural-color waistband that's meant to be rolled down over the hips. "It's inspired by the sexy workout looks worn by dancers," said Maureen Broughton, the New York-based brand's general manager. Dance Pants will preview at the Super Show in Atlanta Feb. 4 to 7.
JACQUES MORET: With 500 dozen units booked in each style, this firm is getting a lot of performance from its crochet lace bra tops, crop tops, thongs and bike shorts. For April through June selling, New York-based Moret will merchandise these styles with a new tie-dye group. Come fall, the starting lineup in both designs will feature tank leotards, wholesaling for $8.50; short bike shorts and crop tops for $6.50; tank tops for $5.50, and T-shirts for $7.
WEEKEND EXERCISE CO.: Leggings will have legs in 1994. That's the prediction of Norm Zwail, president of this San Diego company. "The junior market has dropped this category, which offers bodywear makers less competition," he notes. Starting in July, ready-to-wear detailing such as zippers, buttons, special stitching and rib treatments will be the focus in fabrics like French terry, stretch fleece, cotton thermals and brushed cottons. Zwail also expects coverups -- one of the firm's fastest growing classifications -- to influence the leggings business. "The two items go together."
ATTITUDES IN DRESSING: Sportswear designers used athlete chic to put some muscle into their spring collections, and now bodywear designers are returning the favor. This New York-based company, which produces the BodyWrappers label, is giving its long-sleeve snap-crotch bodysuits, boxer shorts, crop tops and big shirts, pull-on pants and oversize jackets a sportswear flavor. According to president and co-owner Marie West, the first half of 1994 will focus on solid and abstract print items that can be mixed together, a concept that generated a 20 percent gain over previous-year sales in spring and summer 1993, its first season. Principal fabrics are Lycra spandex blended with cotton, nylon or Supplex nylon. Fall colors will include cadet blue, slate, beige and rhubarb. Wholesale prices for the solids start at $10 for bike pants and go to $25 for hooded jackets.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)