Leading bodywear companies are banking on breakthrough styling in '94 - from zippers and buttons to crocheted fabrics. Here, some key strategies.
DANSKIN: Stylish dance clothing is the bottom line for New York-based Danskin, which is focusing its efforts on its new Dance Pants group. The three styles -- a gym shorts look, wholesaling for $23; a sweatpants look for $28 and a palazzo pants style for $36 -- step out in black, heather gray or natural cotton and Lycra spandex and sport a natural-color waistband that's meant to be rolled down over the hips. "It's inspired by the sexy workout looks worn by dancers," said Maureen Broughton, the New York-based brand's general manager. Dance Pants will preview at the Super Show in Atlanta Feb. 4 to 7.
JACQUES MORET: With 500 dozen units booked in each style, this firm is getting a lot of performance from its crochet lace bra tops, crop tops, thongs and bike shorts. For April through June selling, New York-based Moret will merchandise these styles with a new tie-dye group. Come fall, the starting lineup in both designs will feature tank leotards, wholesaling for $8.50; short bike shorts and crop tops for $6.50; tank tops for $5.50, and T-shirts for $7.
WEEKEND EXERCISE CO.: Leggings will have legs in 1994. That's the prediction of Norm Zwail, president of this San Diego company. "The junior market has dropped this category, which offers bodywear makers less competition," he notes. Starting in July, ready-to-wear detailing such as zippers, buttons, special stitching and rib treatments will be the focus in fabrics like French terry, stretch fleece, cotton thermals and brushed cottons. Zwail also expects coverups -- one of the firm's fastest growing classifications -- to influence the leggings business. "The two items go together."
ATTITUDES IN DRESSING: Sportswear designers used athlete chic to put some muscle into their spring collections, and now bodywear designers are returning the favor. This New York-based company, which produces the BodyWrappers label, is giving its long-sleeve snap-crotch bodysuits, boxer shorts, crop tops and big shirts, pull-on pants and oversize jackets a sportswear flavor. According to president and co-owner Marie West, the first half of 1994 will focus on solid and abstract print items that can be mixed together, a concept that generated a 20 percent gain over previous-year sales in spring and summer 1993, its first season. Principal fabrics are Lycra spandex blended with cotton, nylon or Supplex nylon. Fall colors will include cadet blue, slate, beige and rhubarb. Wholesale prices for the solids start at $10 for bike pants and go to $25 for hooded jackets.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)