Leading bodywear companies are banking on breakthrough styling in '94 - from zippers and buttons to crocheted fabrics. Here, some key strategies.
DANSKIN: Stylish dance clothing is the bottom line for New York-based Danskin, which is focusing its efforts on its new Dance Pants group. The three styles -- a gym shorts look, wholesaling for $23; a sweatpants look for $28 and a palazzo pants style for $36 -- step out in black, heather gray or natural cotton and Lycra spandex and sport a natural-color waistband that's meant to be rolled down over the hips. "It's inspired by the sexy workout looks worn by dancers," said Maureen Broughton, the New York-based brand's general manager. Dance Pants will preview at the Super Show in Atlanta Feb. 4 to 7.
JACQUES MORET: With 500 dozen units booked in each style, this firm is getting a lot of performance from its crochet lace bra tops, crop tops, thongs and bike shorts. For April through June selling, New York-based Moret will merchandise these styles with a new tie-dye group. Come fall, the starting lineup in both designs will feature tank leotards, wholesaling for $8.50; short bike shorts and crop tops for $6.50; tank tops for $5.50, and T-shirts for $7.
WEEKEND EXERCISE CO.: Leggings will have legs in 1994. That's the prediction of Norm Zwail, president of this San Diego company. "The junior market has dropped this category, which offers bodywear makers less competition," he notes. Starting in July, ready-to-wear detailing such as zippers, buttons, special stitching and rib treatments will be the focus in fabrics like French terry, stretch fleece, cotton thermals and brushed cottons. Zwail also expects coverups -- one of the firm's fastest growing classifications -- to influence the leggings business. "The two items go together."
ATTITUDES IN DRESSING: Sportswear designers used athlete chic to put some muscle into their spring collections, and now bodywear designers are returning the favor. This New York-based company, which produces the BodyWrappers label, is giving its long-sleeve snap-crotch bodysuits, boxer shorts, crop tops and big shirts, pull-on pants and oversize jackets a sportswear flavor. According to president and co-owner Marie West, the first half of 1994 will focus on solid and abstract print items that can be mixed together, a concept that generated a 20 percent gain over previous-year sales in spring and summer 1993, its first season. Principal fabrics are Lycra spandex blended with cotton, nylon or Supplex nylon. Fall colors will include cadet blue, slate, beige and rhubarb. Wholesale prices for the solids start at $10 for bike pants and go to $25 for hooded jackets.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews