Leading bodywear companies are banking on breakthrough styling in '94 - from zippers and buttons to crocheted fabrics. Here, some key strategies.
DANSKIN: Stylish dance clothing is the bottom line for New York-based Danskin, which is focusing its efforts on its new Dance Pants group. The three styles -- a gym shorts look, wholesaling for $23; a sweatpants look for $28 and a palazzo pants style for $36 -- step out in black, heather gray or natural cotton and Lycra spandex and sport a natural-color waistband that's meant to be rolled down over the hips. "It's inspired by the sexy workout looks worn by dancers," said Maureen Broughton, the New York-based brand's general manager. Dance Pants will preview at the Super Show in Atlanta Feb. 4 to 7.
JACQUES MORET: With 500 dozen units booked in each style, this firm is getting a lot of performance from its crochet lace bra tops, crop tops, thongs and bike shorts. For April through June selling, New York-based Moret will merchandise these styles with a new tie-dye group. Come fall, the starting lineup in both designs will feature tank leotards, wholesaling for $8.50; short bike shorts and crop tops for $6.50; tank tops for $5.50, and T-shirts for $7.
WEEKEND EXERCISE CO.: Leggings will have legs in 1994. That's the prediction of Norm Zwail, president of this San Diego company. "The junior market has dropped this category, which offers bodywear makers less competition," he notes. Starting in July, ready-to-wear detailing such as zippers, buttons, special stitching and rib treatments will be the focus in fabrics like French terry, stretch fleece, cotton thermals and brushed cottons. Zwail also expects coverups -- one of the firm's fastest growing classifications -- to influence the leggings business. "The two items go together."
ATTITUDES IN DRESSING: Sportswear designers used athlete chic to put some muscle into their spring collections, and now bodywear designers are returning the favor. This New York-based company, which produces the BodyWrappers label, is giving its long-sleeve snap-crotch bodysuits, boxer shorts, crop tops and big shirts, pull-on pants and oversize jackets a sportswear flavor. According to president and co-owner Marie West, the first half of 1994 will focus on solid and abstract print items that can be mixed together, a concept that generated a 20 percent gain over previous-year sales in spring and summer 1993, its first season. Principal fabrics are Lycra spandex blended with cotton, nylon or Supplex nylon. Fall colors will include cadet blue, slate, beige and rhubarb. Wholesale prices for the solids start at $10 for bike pants and go to $25 for hooded jackets.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty