NEW YORK — As a longtime bestseller, Elizabeth Taylor White Diamonds is the shining star of mass market fragrance departments. Now its parent Elizabeth Arden, is extending the franchise with a cosmetics collection called Elizabeth Taylor Cosmetics. Arden representatives unveiled the sparkling cosmetics line at the National Association of Chain Drug Stores Marketplace meeting earlier this week.

The cosmetics caught the attention of retailers who commented on the attractiveness of the packaging — silver adorned with diamond-like crystals. The pressed powder compacts are “diamond crusted” around the perimeter.

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