NEW YORK — Todd Howard has moved into the newly created position of group president at Liz Claiborne Inc., the firm said Wednesday.

Howard reports to executive vice president Angela Ahrendts and will oversee women’s DKNY Jeans, Junior & Active, City DKNY, Kenneth Cole New York and Reaction, Lucky Brand and the new better line Realities.

Previously, Howard was president of men’s jeans, kids’ and juniors at Tommy Hilfiger Corp. Before that, he was vice president of sales for sportswear and jeans at Calvin Klein.

“Todd’s expertise is in developing and growing department and specialty store businesses for better brands,” Ahrendts said in a statement. “I look forward to partnering with him to strategically position and further drive these important businesses for the company and our retail partners.”

Claiborne, along with a troop of other vendors, is making a push in better for spring. In all, nearly half of the firm’s $3.72 billion in annual sales are derived from products sold at better price points.

The Realities line, which Howard now leads, is an effort by Claiborne not only to capture more market share, but also to adjust the way in which it does business. Key to the new approach is flexibility and simplicity, giving the firm more leeway to meet the retailer’s needs.

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