By  on July 17, 2007

David Rodriguez, the designer known for his red carpet-worthy styles, is betting that viewers of the Home Shopping Network will appreciate the clean elegance of his designs.

The move might have been riskier a few years ago, when HSN consumers were known to have a penchant for over-the-top embellishment. But upgrades in programming, graphics and product have attracted a fashion-savvy customer, network executives said.

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