MONTREAL — The Hudson’s Bay Co. has introduced three new exclusive lines at its Bay department stores across Canada aimed at the all-important demographic of middle-income women, ages 35 to 55.

Executives at the Toronto-based retailer hope the new lines will lead to more women’s wear sales. Its women’s business has declined in recent years due to increased competition from specialty stores and mass merchandisers like Wal-Mart Canada and Winners, owned by TJX of Framingham, Mass.

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