Now celebrating its 20th anniversary, Hugo — the bad boy and cheeky girl brand from German giant Hugo Boss — finally got their guys and gals together. While they share the same runway, it's usually hard to imagine them cavorting anywhere else. Until now. “They’re the same kind of people,” said men’s designer Bart de Backer.
For both genders, graphic lines and inset details were used to accentuate and sharpen silhouettes. “I kind of stripped it right back. I wanted it to be reduced,” said women’s creative director Eyan Allen. The lines were long and lean with many dresses, including a plunging V-necked sheath with square cap sleeves in Hugo red or a vibrant grape, now hitting the knee. “It would have looked slutty short,” the designer said. Or else Eyan went for shape, working trim jackets and a short coat with a double-capelet shoulder, or molding sleeves and skirts in trapezoidal forms.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)