LOS ANGELES — For Angelenos who fancy The White Stripes with a white peach mimosa, or David Bowie with eggs Benedict, the "Rock and Roll Brunch" at Simon L.A. might be their meal ticket.
Every Sunday, chef Kerry Simon and DJ Kelly Cole dish up rockin' specials at Simon's year-old eatery in the Sofitel Hotel. Served by waiters sporting T-shirts emblazoned with the images of Led Zeppelin, The Smiths and other bands, diners can nurse a hangover with a Bloody Mary spiced with horseradish or wasabi while wolfing down peanut butter and banana French toast that Elvis Presley would have approved of or a Newcastle beer-seasoned burger that Simon concocted for his victorious appearance on the Food Network show "Iron Chef America."
The idea to meld meals with fashion and music was hatched by the shaggy-haired Simon, who studied classical and jazz guitar before attending cooking school. Indeed, on the opposite coast, the chef, who counts Sammy Hagar as one of many rock buddies, offers karaoke at his Manhattan restaurant called Spotlight Live.
To add zing to an otherwise standard brunch, Simon enlisted Cole, who also heads a jean and belt line called Lo-Fi. When not designing, Cole has gotten booties to shake at Teddy's in Hollywood's Roosevelt Hotel as well as parties for Carolina Herrera and Ashton Kutcher, among other glitterati.
So far, the recipe seems to be a success. Comprising an equal mix of fashionistas and rockers, with some celebrities for flavor, the crowd has included White Trash Charms jewelry designer Brooke Dulien, The Sex Pistols' Steve Jones and Paul Cook, Chrome Hearts designer Michael Schmidt and fashion plates-cum-actresses Lindsay Lohan and Joy Bryant.
Although most female patrons opt for T-shirt dresses, wispy tops and short-shorts to stay cool on the sun-drenched outdoor patio, one guest recently displayed her patriotic panache by pairing cherry red Ray-Ban Wayfarers with pants that appeared to be fashioned out of an American flag.
And the accessories du jour? "There are a lot of tattoos," said Cole, whose right wrist is inked with a streak of stars.
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