SAN DIEGO — High school students don't need any particular reason to get pumped up on a Friday night. But combine hundreds of them from four schools based here, throw in the latest surf-inspired looks from Hurley's summer collection and you've got a fashion show-cum-pep rally to bring the house down.
Last month, Costa Mesa, Calif.-based Hurley was the host of the fifth run of its signature "Walk the Walk" competition at the House of Blues. The high schools — La Jolla, Lincoln, Point Loma and La Costa Canyon — vied to give the most original interpretation of the Hurley brand. The award was a $5,000 donation to the winning school's art and music program.
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