In the fabrics hall, innovation was key for Hyosung Corp.
Showcasing three new developments from its Creora brand, the spandex giant's stand attracted interest from major innerwear players. Creora's new alkali-resistant spandex was among the top draws. Dubbed H100X, the fabric is easy to mold after the burnout process.
"Most spandex crisps up following aggressive alkali treatment on burnout fabrics, which means applying fabrics, such as velvet, to a bra mold becomes tricky," said Ria Stern, global brand director for Creora brand and North American marketing director for Hyosung. "Because H100X keeps its elasticity, it can be applied to bra and panty sets or sleepwear. Buyers were really excited about it in terms of holiday wear possibilities, as it also adds a third dimension similar to the effect of embroidery."
A new, lighter range of the fabric is in the works, Stern said.
Also on show: Creora H350, a lightweight, heat-resistant spandex developed to withstand the high-temperature dying processes, and Creora C400, a steam-settable spandex for the manufacturing of socks and seamless lingerie.
"Typically seamless fabrics have a kind of shrunk look to them after being steam-set, which can be confusing for customers when it comes to choosing sizes," said European marketing and brand director Stephanie Ledru. "This spandex is low-heat settable, so it retains a flat appearance, hangs better and retains its whiteness — three very important factors for lingerie."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)