These brands made students’ hearts beat fast—and long for their first adult paycheck. "Haute couture! Galliano, Dior, you name it, I'd love to be in it," remarks Neasa Coll, a Harvard sophmore. "Walking into classes, you can see any style...
These brands made students’ hearts beat fast—and long for their first adult paycheck. "Haute couture! Galliano, Dior, you name it, I'd love to be in it," remarks Neasa Coll, a Harvard sophmore. "Walking into classes, you can see any style of Louis Vuitton, Prada and Gucci," adds a student at the University of Wisconsin. "You think, ‘Why do these kids wear this?’ But I wear it, too." Punctuation says it all: "Burberry," purred several students, putting it in all caps and underlining it. "Gucci" and "Versace" jumped with added exclamation points. A few savvy students fingered Missoni, D-Squared, Martin Margiela and Comme des Garçons as their coveted labels. Even while students listed purchases of $400 Prada bags, there was still a basic pragmatism. Spelman College grad Subira Shaw listed Juicy Couture on her wish list but noted, "$160 for a track suit?" Casey Powers, a sophomore at University of Southern California, reasons, "Why spend $200 on a shirt?" And though Lindsey McGrew, a senior at Ole Miss, says she’d "kill for a pair of Jimmy Choo’s." She then demonstrated the versatility of this cross-shopping demographic. Mossimo from Target is "cheap, but great," she adds.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)