By  on June 20, 2007

NEW YORK — A newcomer and a host of novel program elements are spicing up the New York apparel show circuit this fall.

For starters, new to the scene is Londonedge New York, an outgrowth of U.K.-based Londonedge, a platform for alternative and clubwear that also showcases hats, bags, shoes and gift items.

Its New York debut takes place at Pier 92 from July 18 to 20 and will present 300 collections across a 15,000- to 16,000-square-foot floor, a third smaller than its parent show in London. The majority of exhibitors will hail from the U.S., with about 30 percent bringing collections new to the U.S. market from the U.K., Canada, Germany, Spain and the Netherlands.

Carole Hunter, joint president of LENY, described the merchandise as "more authentic" and "a little bit left of center." It has been organized with the needs of East Coast retailers in mind. Already buyers from the specialty chains Hot Topic, Urban Outfitters and Spencer Gifts have registered.

Hunter said show organizers talked about coming to the U.S. "for ages" before finally doing it. She said they are already planning to make LENY a twice-a-year event.

Connecticut-based Business Journals Inc., owner of Moda Manhattan and FAME, is expecting continued attendance growth. Britton Jones, president and chief executive officer, said that registration for its three concurrent shows — Moda Manhattan, FAME and AccessoriesTheShow — increased 14.4 percent for its May events. That is expected to rise further during its next shows, scheduled for Aug. 5 to 7 at the Jacob K. Javits Convention Center.

Described as "all-inclusive," the August shows will present last minute fall-winter items, holiday-resort and a preview of spring, said Jones. "There is a little bit of everything." One registration permits access to all three shows, which together comprise 150,000 square feet or, said Jones, "What we call ‘five blocks of fashion.'"

FAME has been metamorphosing from a general show into a junior and contemporary show, with that merchandise now representing 60 to 70 percent of the floor in August. That is up from 50 percent in May. FAME also now boasts "Fashion2Go," an area where retailers can pick up take-home items including scarves, handbags and jewelry. It evolved out of and was expanded from Jewelry-To-Go, which it has replaced.

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