LOS ANGELES — With a return to a less "corporate" ownership and a venture into bath and body care and perfume, candlemaker Illume appears fired up for its next phase in the marketplace.
The brand, among the pioneers of a thriving category that got consumers spending $40 for a candle and adding up to $2.4 billion in retail sales in 2001, according to Unity Marketing, claims a fervently devoted following for its mouth watering-scented wax works. Illume’s new owners are banking on that success, which reached $14.2 million in candle retail-wholesale sales last year, with three new lines of scented skin care products.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)