By  on June 25, 2007

NEW YORK — Sunglasses appear to be the next "It" accessory and Luxottica is creating a new retail format to benefit from the glare.

More and more brands are signing licenses for sunglass or eyewear collections, and sunglasses are becoming ever-more expensive, in some cases approaching the price of a designer handbag. Luxottica's new luxury chain, Ilori, will specialize in expensive and exclusive sunglasses — with an average price of $300 a pair. Luxottica sees the potential to open up to 150 Ilori units in the U.S. over the next two years.

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